In October 2024, ConvertKit changed its name to Kit. The product didn’t change. The team didn’t change. They just took a name 600,000 creators trusted and replaced it with one of the most unsearchable words in the English language.

I remember trying to Google “Kit email” after the rebrand and getting results for kitchen equipment. Genuinely thought the platform had shut down for about 30 seconds. If that was my experience as someone who already used the product, imagine what new users thought.

Underneath the questionable rebrand, Kit is still one of the best email platforms for creators. The visual automation builder is powerful. Tag-based subscriber management is best-in-class. You can sell courses, ebooks, and paid newsletters directly — no Shopify needed. And the free plan supports 10,000 subscribers, which is the most generous in the industry.

September 2025: Creator plan jumps from $29/mo to $39/mo. A 34% hike. Loyal users who stuck through the rebrand confusion now face higher costs on top. Two trust-damaging moves in under a year. The product justifies the price — the timing was terrible optics.